How do I get customers to come back?

The first thing is unglamorous: deliver what you said you would, when you said you would, every time. Consistency beats everything else in food.

The thing people underrate

A customer who ordered once and was slightly disappointed does not complain. They just do not come back, and you never find out why. Which means the quality of your tenth order matters more than any marketing you do.

What brings them back on purpose

Seasonal and festival items. Onam, Diwali, Christmas, Eid. People plan these and look for the same seller they used last year. Being there at the right moment is most of it.

New things, occasionally. Not constantly. A new product every few weeks gives your regulars a reason to look again.

Being reachable and pleasant. Answer questions, acknowledge orders, say thank you. Small courtesies travel further in a home food business than in any other kind.

Remembering. If someone orders the same cake for the same child every year, noticing that is worth more than any discount.

Reviews

Good reviews are what convince the next customer. They come from the same place repeat orders do: doing what you said you would. See How do reviews work?.

Where the levels fit in

Store performance will eventually be summarised as a seller level, though that is not live yet.

The metric that actually matters

Not how many people saw your store. How many ordered twice.